Tracking Technologies and Data Usage Policy
At Formatex Hub, we believe in transparency about how we collect and use information through various tracking technologies on our educational platform. This policy explains what these technologies are, why we use them, and how you can control them. Our online learning environment relies on certain technologies to deliver courses effectively, personalize your learning experience, and continuously improve our services based on how students and educators interact with our platform.
Understanding these technologies helps you make informed decisions about your privacy while using our educational services. We've written this document to be clear and accessible—you don't need a technical background to understand what's happening when you use Formatex Hub. Whether you're a student accessing course materials, an instructor creating content, or an administrator managing learning programs, this policy applies to your use of our platform.
Why We Use Tracking Technologies
Tracking technologies are small pieces of code that help websites remember information about your visits and preferences. Think of them as digital bookmarks that help our platform recognize you when you return and remember things like your language preference, course progress, or whether you're logged in. These technologies include cookies (small text files stored in your browser), web beacons (tiny invisible images), local storage (data saved in your browser), and similar tools that modern websites need to function properly.
Some tracking technologies are absolutely necessary for Formatex Hub to work at all—without them, you couldn't log into your account, stay authenticated while moving between course pages, or maintain items in your shopping cart when purchasing courses. For instance, when you sign in to access your enrolled courses, a session cookie keeps you logged in as you navigate from video lectures to quizzes to discussion forums. These essential technologies don't collect information about your browsing habits elsewhere; they simply make the platform functional for you during your visit.
We also use functional trackers that remember your choices to make your experience more convenient and personalized. These remember settings like your preferred video playback quality, whether you like subtitles enabled by default, your dashboard layout preferences, or which notification types you want to receive. When you adjust your learning interface—perhaps choosing a dark mode for late-night studying or setting your timezone for live class schedules—these preferences get saved so you don't have to reconfigure everything each time you visit.
Analytical technologies help us understand how people actually use Formatex Hub in aggregate. We track things like which course pages get visited most frequently, where students tend to drop off in video lectures, how long people spend on different types of content, and which features get used versus ignored. This information doesn't identify you personally, but it tells us incredibly valuable things—like if most students are skipping certain sections, maybe that content needs improvement, or if everyone's struggling with a particular interface element, we should redesign it.
Customization features allow us to show you relevant course recommendations based on subjects you've shown interest in, suggest learning paths aligned with your goals, and display content that matches your skill level. If you've been taking photography courses, we might highlight our new advanced lighting techniques class rather than showing you beginner coding tutorials. This isn't about invasive tracking—it's about making your educational journey more efficient by surfacing the most relevant opportunities from our extensive course catalog.
The data we collect through these technologies benefits both you and us in tangible ways. You get a smoother, faster, more personalized learning experience where the platform anticipates your needs and remembers your preferences. We get insights that help us fix bugs faster, design better course interfaces, create content that actually helps students learn effectively, and allocate our development resources to features people will actually use. When we see that mobile students struggle with certain interface elements, we can redesign for better mobile learning experiences.
Managing Your Preferences
You have significant control over tracking technologies, and various privacy laws recognize your right to manage how websites collect your data. Regulations like GDPR in Europe and CCPA in California specifically grant users the ability to limit data collection, and we respect those rights for all our users regardless of location. You're not locked into accepting everything we'd like to use—though some choices might affect how well certain features work for you.
Every major web browser includes built-in controls for managing cookies and other tracking technologies. In Chrome, click the three dots in the top-right corner, go to Settings > Privacy and security > Cookies and other site data, where you can block third-party cookies or all cookies entirely. Firefox users can click the menu icon, choose Settings > Privacy & Security, and select from Standard, Strict, or Custom tracking protection levels. Safari users on Mac should go to Safari menu > Preferences > Privacy tab to manage cookie settings and prevent cross-site tracking. Edge users can navigate to Settings > Cookies and site permissions to control these features with granular options.
Formatex Hub also provides its own preference management tools accessible through your account settings. When you're logged in, visit the Privacy Dashboard where you'll find toggles for different categories of tracking—essential functions that can't be disabled, functional enhancements you can turn on or off, analytics that you can opt out of, and personalization features you can control. We've organized these by impact and function so you can make informed choices about what trade-offs you're comfortable with.
Disabling certain categories will have specific impacts on your experience. Blocking functional cookies means you'll need to reset your preferences every visit—your video quality defaults back to automatic, your interface resets to default layout, and saved preferences disappear. Refusing analytics means we lose visibility into how you use the platform, which might mean bugs affecting you take longer to discover and fix. Turning off personalization means you'll see generic course recommendations rather than suggestions tailored to your interests and learning history, though all courses remain fully accessible either way.
Several third-party tools can help you manage tracking across multiple websites simultaneously. Browser extensions like Privacy Badger learn to block invisible trackers automatically, while tools like uBlock Origin give you fine-grained control over what loads on each site. For educational platform users, we'd recommend starting with moderate settings rather than aggressive blocking, as overly strict configurations can break interactive course features like embedded videos, live discussions, or collaborative tools that rely on third-party services for functionality.
Finding the right balance between privacy and functionality is personal—what works for one student might frustrate another. We'd suggest starting with our default settings, which we've designed to be reasonably privacy-conscious while keeping everything working smoothly. If you're concerned about tracking, try disabling personalization first since that has minimal impact on core learning functions. Keep essential and functional categories enabled unless you're willing to deal with the inconvenience of reconfiguring settings frequently. You can always adjust these choices later if something isn't working the way you need it to.
External Technology Providers
Service Provider Categories and Functions
Formatex Hub works with various external service providers who help us deliver our educational platform—we don't build every component ourselves from scratch. These partners fall into several categories: content delivery networks that make video streaming fast and reliable regardless of where you're located, analytics providers that help us understand platform usage patterns, payment processors that handle financial transactions securely, communication tools that power live classes and messaging, and learning management integrations that connect with external educational systems your school or employer might use.
Different provider categories collect different types of information depending on their specific function. Video delivery networks collect data about your streaming quality, buffering patterns, device capabilities, and geographic location to optimize content delivery—they need this information to decide which server should deliver your course video for the best performance. Analytics providers receive information about page views, feature usage, session duration, and interaction patterns, but this data is typically anonymized or aggregated so individual users aren't identifiable. Payment processors necessarily handle billing information, transaction details, and purchase history, though we limit what they receive to only what's required for processing your payment securely.
Partners process this data according to their specific service functions and our contractual agreements with them. A video hosting provider might analyze streaming data to detect quality issues affecting many users in a particular region, then adjust their infrastructure accordingly. Communication platforms process conversation metadata (who's talking to whom, when) to route messages properly and detect spam or abuse, though they shouldn't access message content itself without specific permission. Learning analytics partners might aggregate performance data across many students to identify common learning obstacles or effective teaching approaches, always stripping personal identifiers before analysis.
You have control mechanisms for managing external provider tracking too, though these vary by provider and service type. Many of our partners honor Do Not Track signals or provide their own opt-out mechanisms—we document these in our Privacy Center with direct links to each provider's privacy controls. For certain providers like analytics services, you can install browser extensions that specifically block their tracking across all websites you visit. Payment processors are harder to opt out of since they're necessary for completing transactions, but you can choose alternative payment methods that share less data if privacy is a priority.
All our data processing agreements with external providers include specific contractual safeguards that legally obligate them to protect your information. These contracts specify that providers can only use data for the explicit purposes we've authorized—a video delivery network can't repurpose your viewing data for advertising on other websites, for example. We require providers to meet security standards at least as strict as our own, regularly audit their compliance, and promptly report any data breaches or security incidents. Contracts also include data retention limits, requiring providers to delete information when it's no longer needed for the specified purpose, and prohibit them from sharing your data with their own third parties without explicit permission.
Other Important Information
We keep different types of data for different periods based on why we collected it and legal requirements. Session cookies typically expire when you close your browser or after a few hours of inactivity—these are the ones keeping you logged in during a single visit. Preference cookies might persist for months or even a year so your settings remain consistent across visits. Analytics data gets aggregated and anonymized after 90 days, meaning we keep the statistical insights but delete the association with any particular user or session. Transaction records stay longer for accounting and legal reasons—usually seven years—but these don't include tracking cookies, just the basic facts about what you purchased and when.
We protect collected data through multiple layers of technical and organizational security measures. Encryption secures data both in transit (as it moves between your browser and our servers) and at rest (when stored in databases). Access controls mean employees can only view data necessary for their specific job functions—customer support staff can see your account details when helping you, but they can't browse everyone's data out of curiosity. We conduct regular security audits, penetration testing by external experts, and vulnerability assessments to identify and fix potential weaknesses before they become problems. Automated monitoring systems watch for suspicious access patterns that might indicate a security breach.
Tracking data sometimes gets combined with information from other sources to provide better services or understand our users more comprehensively. When you register for an account, we connect your profile information (name, email, courses enrolled) with behavioral data from cookies and analytics to understand your complete learning journey—which courses you bought, how far you progressed, where you struggled. If you connect third-party accounts like Google or LinkedIn for single sign-on convenience, we might receive basic profile information from those services. This integration happens carefully with your explicit consent and serves specific purposes like pre-filling registration forms or displaying your professional credentials on your instructor profile.
Our compliance efforts span multiple regulatory frameworks depending on where our users are located and what data we process. We follow GDPR requirements for European users, including providing data access, portability, and deletion rights. CCPA compliance means California residents can request disclosure about what data we've collected and sold (though we don't sell personal information). FERPA considerations apply when educational institutions use our platform for official coursework, requiring extra protections for student educational records. We also comply with accessibility standards like WCAG to ensure our platform works for users with disabilities, and children's privacy laws like COPPA when users under 13 access age-appropriate content (though our platform is generally designed for older learners).
Special protections apply to particularly sensitive user categories, especially younger learners and users in educational settings. For users between 13-18, we limit data collection to what's strictly necessary for educational functions, don't use their information for marketing or advertising purposes, and require parental consent in jurisdictions that mandate it. When schools or universities deploy Formatex Hub for their students, we operate as a service provider under their direction, following their policies about student data and providing administrator controls that let institutions manage privacy settings for their entire user population. We don't build profiles of young users for commercial purposes or share their data with advertisers—the tracking we do in these contexts focuses purely on supporting their educational progress and improving learning outcomes.